NEW CAMPAIGN LAUNCH

Digital efforts were bolstered by bringing the key campaign visual to life in a multitude of banner sizes.

TACTICAL EFFORTS

Sometimes keeping things simple is the best solution. And this banner is no exception with a clear focus on the message — and a prominent call to action.

E-MAIL MARKETING

Several best practices are rolled into each communication piece: personalised greeting, strong call to action, tactful visual placements to guide the eye, and both HTML and plain text support.