The Shiseido Ultimune campaign had to be housed within the Shiseido Singapore website so we delivered a landing page makeover that resembled a modern online magazine — while maintaining the integrity and structure of the original site.
Special features of Shisiedo Ultimune ambassador, Fann Wong took centre stage across all screen sizes. The inclusion of videos created greater engagement and led to more time spent on the site.
We made product sampling a natural progression of the user journey. A simple form captured essential user information while a comprehensive back-end system ensured that sample redemption was fuss-free for both users and Shiseido beauty consultants.